The music scene of Laos is hot with a capital ຮ right now. Every week, a Lao artist is releasing a fresh music video.  Many of these music operations – such as Mao Mun and MMR – are noticeably small, and still rely on social media like TikTok and facebook, instead of company websites. However, what they lack in corporate size, they make up for in heart. Some social media stars like BigYai Seehalad and Sophana have used their vlogging careers on YouTube to drive their music success. The tone of much of their work is that of everyday friends who just like making fire songs together. These artists even attach the lyrics and music files to their YouTube videos, which allows fans to make their own versions and join in on the fun (and/or the free promotion). This social media marketing, mixed with Lao music’s very unique flavor, is working. The music videos popping out of Laos are hugely popular. This Summer, Gx2’s song “ໃສ່ໃຈໄດ້ແຕ່ມອງ” (sai jai dai tae mawng – using your heart, …